If you are running a small business or thinking about starting one, you will want to know about the selling power of brand identity.

SCORE and the ICC Small Business Center invite you to their free seminar with Gary Heisey at Isothermal Community College, 1255 W. Mills St., Columbus, on Tuesday, April 24, from 6-8 p.m.

“Your brand is more than your name or logo. It describes the value you bring to your customers,” said Heisey, former director of the SBC Program at Blue Ridge Community College. “A good brand will distinguish your company from competitors, attract customers, and improves sales.”

During this seminar, you will learn such basics as how to create and promote your brand; develop a brand story, promise, tagline, and logo with appropriate type and color; know when to change or update a brand; and more.

To attend “Every Business Needs a Good Brand,” preregister online at www.ncsbc.net//center.aspx?center=75260, email dspurlin@isothermal.edu or call 828-395-1416.

-Submitted by Vincent Verrecchio