Application expected to launch October 29 to coincide with Halloween Stroll

LANDRUM – Businesses in Landrum are going to receive a new mobile phone application for placing coupons, loyalty rewards and information in the coming weeks with the “Landrum Rewards” app.

Created by entrepreneur Freddy Ruehl at Hub City Marketing out of Spartanburg, the app will compile the businesses of Landrum and present them in a mobile friendly way.

“Every small business has to find a way to get their regular customers to continue to come in more as well as bring in new customers,” Ruehl said. “One of the ways a business can persuade somebody to come in more is to say, ‘Hey, if you buy nine cups of coffee, the tenth one is on us.’”

Ruehl said he is building the app because people are always looking for coupons and discounts when they go shopping. He added that the basic framework of the app has been completed and that he is compiling information from a few more businesses in Landrum and hopes to launch the app to coincide with the Halloween Stroll on October 29.

“These businesses have loyalty rewards and every business can add coupons and discounts the way they want to for more customers,” Ruehl said. “This is the way to entice more customers to come in, because everybody is looking for coupons and everyone buys the Sunday newspaper and gets the coupons in there.”

In addition to coupons, these businesses can also add information pertaining to their opening hours and specials, according to Ruehl.

“Each business can provide their information like their specials, their opening hours and their menus on the app,” Ruehl explained. “It will also have their locations and directions on how to get there. One of the things that we’re always told is ‘promote one, promote all’ and so this promotes every one of the businesses.”

Visitors and residents of Landrum can download the app when it becomes available by texting “LANDRUM” to 864-501-5401 to receive a download link.