Charming, affordable boutique opens in Landrum

Published 10:42 am Tuesday, March 24, 2015

Kenzie’s new storefront in downtown Landrum (Photo by Annemarie Maimone)

Kenzie’s new storefront in downtown Landrum (Photo by Annemarie Maimone)

By Annemarie Maimone

A women’s clothing and accessories boutique opened its chic doors in downtown Landrum three weeks ago.

Called Kenzie, the boutique is a two-sister operation run by Holly Blackwell and Elizabeth Russell at 118 East Rutherford St., directly across from PJ’s Fashion, and it promises to be a delightful edition to the thriving small-business scene of the town.

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Blackwell, who along with her husband own and operate Mountain View Barbeque in Columbus, is not new to the venture of running a local business, and she radiates confidence and enthusiasm for her undertaking in women’s fashion.

Russell, who earned a degree in business, also brings her own considerable expertise to the shop.

When asked what inspired her and her sister to start Kenzie, Blackwell said she and Russell, “Always enjoyed shopping together and found their sense of style strikingly similar.” Following this shared passion, the sisters decided to take their taste in clothing, shoes and accessories to a new level.

In addition to clothing, Kenzie offers a colorful array of beaded and woven jewelry made by talented area artist, Larsen.

The owners also aim to support the area’s rich offering of beauty products by carrying essential oils—natural extracts from coconut, lavender and other appealing scents—produced by local entrepreneur, Amanda Bissing, as well as Warhorse soaps, made by former Polk County English teacher, Tawana Weicker.

Blackwell also pointed out that Kenzie carries mostly American-made clothing.

Turning to the dresses, shoes, flowing skirts and tunics that line the shop’s shelves, Kenzie’s apparel can best be described as casually elegant, with a tasteful abundance of color, lace and embroidered patterns.

Blackwell said she and her sister hope to offer styles that appeal to both teenage and middle-aged women, and their current inventory reflects this multi generation allure.  Kenzie is also an affordable boutique, with clothing prices ranging from $20-$80.

Kenzie’s grand opening is April 25, but the Landrum shop is open and ready for some fashionable business.

Business hours are Monday 11 a.m.-2 p.m., Tuesday – Thursday 11 a.m. – 5 p.m., and Friday – Saturday 11 a.m.-6 p.m.  For more information on the store, visit Kenzie’s Facebook page or call 828-817-9971.