Fred’s Super Dollar to donate Sept. 11 profits to first responders

Published 4:00 pm Monday, September 10, 2012

Outgrowth of “Hero Hats” tradition
To honor the fallen heroes of 9/11, Fred’s Super Dollar will donate all operating profits from store sales on Tuesday, Sept. 11, to designated first responder units in communities where its stores are located.
The donation plan is an outgrowth of  Fred’s “Hero Hats” tradition that began in 2002.  The “Hero Hats” effort, which is currently taking place, gives shoppers the opportunity to purchase paper cut-outs of hats for $1 to sign and hang in the window of their local Fred’s Super Dollar, giving visible support to their area’s emergency teams.
“We have teamed with our shoppers on “Hero Hats” to help raise money for first responders and on Sept. 11 we’ll take it a step further with the donation of the day’s operating profits,” said Ursula Roman, marketing director for Fred’s Super Dollar. “Fred’s wants to do all it can for a group of men and women who mean so much to our country.”
Since “Hero Hats” began, Fred’s Super Dollar has raised more than $2 million dollars for local fire, police and sheriff departments.  In 2011, Fred’s Super Dollar donated $312,634.
“Our ‘Hero Hats’ program has been a wonderful way for us to remember the tragic events of Sept. 11, honor all the fallen heroes, and show our appreciation for the emergency teams who continue to save lives every day,”  Roman said. “The anniversary of the tragedies in New York, Washington, D.C. and Pennsylvania seems like the appropriate time to make this gesture of support and appreciation.”
Shoppers can join Fred’s Super Dollar in commemorating 9/11 by visiting their local store on Tuesday, Sept. 11.
“We are confident our customers will help us continue to show our gratitude by supporting both of these programs,” Roman said.
“We hope the emergency teams find it inspiring to see the ‘Hero Hats’ hanging in the store windows in their honor and that the money raised on Sept. 11 will be helpful to their needs.”
The “Hero Hats” campaign runs through Wednesday, Sept.  12.
Fred’s Super Dollar offers the products customers need most at the lowest prices every day.
For more information, visit the website at
– article submitted by Bob Phillips

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