The Explore Tryon Tourism Board of the Village of Tryon has decided to target a significant amount of its limited advertising budget to National Public Radio.

Board members said, “NPR reaches the areas and demographics we feel fits most of our visitors.”

This yearlong campaign will launch Monday, April 11.

The NPR advertising will be ‘generic,’ that is, promoting Tryon rather than specific businesses. The board is seeking monetary donations to help with this advertising.

For more information, call 877-448-7966.