New local map designed for directions, marketing

Published 1:18 pm Friday, September 24, 2010

Polk County has its share of winding mountain roads, and now several local organizations and municipalities have come together to help visitors navigate them.

A map project designed to help market the Landrum area of northern Spartanburg County in South Carolina as well as all of Polk County has been completed. The maps, which will highlight local businesses and attractions, are expected to be available after the first of the year.

This is really going to depict our entire economic area, said Madelon Wallace, a local realtor who was the driving force and organizer of the map project. Were going to be able to show for the first time the four towns that create our economic anchor.

Its something weve needed for many, many years. So, were very excited.

The municipalities of Landrum, Tryon and Saluda agreed to help fund the map project along with Polk County, the Carolina Foothills Chamber of Commerce, the Tryon-Polk County Board of Realtors and the Mill Spring Agricultural Development Center.

The project survived a no vote to funding by the Columbus City Council.

Wallace said Columbus will still be included in the map, but will not receive the premium placement and depth of coverage of the areas that helped fund the project.

The total cost of the project was projected at $12,000 for an initial print run of 10,000, according to Landrum City Administrator Steve Wolochowicz.

This is going to be a very nice map, said Wallace. Weve never had anything like it, and its going to be the official map of the Carolina Foothills Chamber of Commerce.

The map is being printed through CommunityLink, an Illinois-based company that specializes in the publication of marketing tools for chambers of commerce. CommunityLink has also printed maps for cities such as Auburn-Opelika, Ala., Hannibal, Mo., and Dorchester, Md. An online edition of the map will also be included in the purchase price, according to the CommunityLink website.

We wanted a map that gets people from point-A to point-B, first of all, Wallace said. But weve also added a lot of interesting things with graphics highlighting things to see and do in the area. Its going to be an attractive map.