Archived Story

Hendricks introduces energy drink for endurance athletes

Published 4:54pm Friday, September 14, 2012

Dr. Jeffrey P. Hendricks of Biogenesis Medical Center in Landrum recently introduced an energy drink designed for triathletes and other endurance athetes.

Two flavors of Rize, a new energy drink created by Dr. Jeffrey P. Hendricks of Biogenesis Medical Center in Landrum. (photo by Barbara Tilly)

Hendricks, himself a triathlete, said he created the energy drink because he could not find suitable, nutritious beverages for serious athletes.
“Other drinks had bad taste and harmful ingredients. Those with good ingredients did not accomplish any goal completely, whether it was immune function, energy, endurance, focus, cognitive function or memory,” Hendricks said.
According to Hendricks, his new energy drink, called Rize, contains only all-natural ingredients, no high fructose corn syrup, no artificial colors or flavors, no gluten or casein, no fat, no MSG, no aspartame, saccharin or artificial sweeteners.
Rize uses Trehalose, which Hendricks described as a wonder-sugar that releases twice the energy of normal glucose, with no crash because it has virtually no effect on the insulin level.
The drink also includes green tea, a potent antioxidant and anticarcinogen, Hendricks said.
“Because the Rize formulation maximizes the body/mind function and connection, it is extremely well-suited for athletes that compete in sports where reaction times, focus and concentration is critical: martial arts, boxing, baseball, football, basketball, triathlons, cycling, running and automobile racing,” Hendricks said.
For more information, visit,, find Rize on Facebook or contact Biogenesis at 864-457-4141.

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