City highlighted in Southern Living

LANDRUM — Landrum is again officially listed as one of Southern Living’s “South’s Best Small Towns.”

The city made the list in 2016, and is back for a repeat in 2018. The magazine describes Landrum as having “. . . plenty of small-town charm.”

Southern Living received 32,000 responses to its poll about small towns, and listed Landrum  along with other towns, such as Aiken, which was in first place; Beaufort, which was in sixth place; and St. Augustine, Florida, which was listed as 10th.

The article mentioned Landrum’s antique shops and brick storefronts. It also said, “. . . a restored train depot gives a sense of the town’s past.”

Of course, the horse farms made the article as well, inspiring tourists to, “. . . take a drive through South Carolina’s horse country, cruising through pastures hemmed by white farm fences. . .”

The article even mentioned the Hare and Hound as a good place to “refuel.”

The city of Landrum and Our Carolina Foothills are taking advantage of the listing, and posting on it the updated billboards on I-26. They have updated the northbound sign between Campobello and Landrum, and plan to update the southbound sign between Saluda and Hendersonville before the summer season.

The billboards are part of Landrum’s new marketing efforts, which include a “younger, fresher” theme with the tag line, “Love Landrum.” Other marketing efforts for the town include banners throughout downtown and brochures placed at rest stops throughout the state.