Right now because of the increasing number of nonprofits in America, competition is fierce. One of the best ways to sell your nonprofit organization or product – yes, even in the for-profit world – is to answer the question why, instead of focusing on what  we do and how we do it.
Try taking the time to answer the question why – these are the values of the organization. I feel confident that you will find that the values are going to be one of the biggest selling points of your nonprofit organization.
Now that you have the target audience, desired outcome and the steps to develop your marketing materials we will move on to the next step in the marketing plan which we will talk about in the next several articles – the social media marketing strategy.