Tryon resident’s start-up wins big at Book Expo 2012Published 4:34pm Friday, June 29, 2012
The recent annual Book Expo in New York City brought a big industry win for publishing/tech start-up Bookigee. Tracey Daniels, Bookigee’s executive vice-president of marketing and industry relations,
works from her office in Tryon.
At the Digital Show & Tell, developed by the Book Industry Study Group (BISG) and sponsored by Book Expo, companies presented up-and-coming projects in the e-book, e-readers and digital content space.
One of those companies was Bookigee, less than one year out of the official starting gate. Bookigee debuted its first product, WriterCube, a cloud-based “do-it-yourself analytics and marketing” application created especially for writers (and their representatives, agents and publicists) who want a better way to take charge of their brands in today’s rapidly evolving publishing landscape.
At the end of the demonstrations, attendees representing a wide range of the publishing industry voted for their favorite. Bookigee was the hands-down winner.
“This was a huge win for us,” Daniels said. “This was the first public demo of the app in front of the industry. We knew we were going after a problem that needed solving, but to receive such a collective, positive response was a great proof of concept.”
Bookigee is headquartered in Miami, but has satellite offices in Boston, San Francisco and Tryon. Last June, Bookigee toured Tryon and shared thoughts on “the future of the book” to a small group of family, friends, local authors and a book reviewer from Asheville, N.C.
This September, Bookigee will have a second three-day “retreat” in Tryon to brainstorm marketing strategies and the next app in development. Tryon turns out to be the exact halfway point between Miami’s hot tech start-ups and New York City’s oldest culture industry of publishing.
“We have a few investors from Polk County – so this win is especially sweet. It is rewarding to be able to deliver such affirmative news to those who have put their faith in the Bookigee team,” said Daniels.
WriterCube is the first product in Bookigee’s three-part strategy to build a suite of interlocking tools for the publishing market’s new digital ecosystem. When complete, Bookigee’s products will serve all aspects of the book market, including authors, publishers and readers.
For more information about WriterCube and Bookigee’s upcoming platforms, visit www.writercube.com and www.bookigee.com.
– article submitted by Victor Oliveira of Bookigee